The Center for Nonprofits & Philanthropy (CNP) at the Bush School of Government & Public Service recently held a panel discussion titled “Toward Fundraising Effectiveness” with current members of the Fundraising Effectiveness Project (FEP).
FEP is a project sponsored by the Association of Fundraising Professionals (AFP) Foundation for Philanthropy that helps nonprofits increase the pace of their giving by providing critical tools for tracking and evaluating their annual giving growth.
Dr. Angela Seaworth, ACFRE, Director of Philanthropic Initiatives and Capacity Building at CNP, facilitated an engaging discussion with FEP members who focus on using data to make decisions about fundraising investments. Jim Greenfield, ACFRE, one of the first members of FEP and a founder in the fundraising field, Michael Buckley, CFRE, and Kirk Schmidt discussed fundraising best practices and ways to utilize metrics to increase fundraising efforts at organizations. Each panelist emphasized FEP’s focus on effectiveness (maximizing growth in giving) rather than efficiency (minimizing costs). They introduced participants to tools like the Fundraising Fitness Test and Fundraising Net Analyzer so they can measure fundraising effectiveness and justify further investment in fundraising at their organizations.
Dr. Seaworth serves with the panelists on the FEP Steering Committee, and she recently assumed the role of Communications Chair for the organization. In October, the Bush School will host the FEP Annual meeting at our Washington D.C. teaching site.