Drs. Hwang, Bixler, Brown and Vedlitz’s study, titled “How to activate nonprofit beneficiaries for community resilience? Examining the role of risk perception and evaluation of nonprofit services on prosocial behavior in the context of natural hazards,” looks at factors that prompt individuals who have received assistance to co-produce with nonprofits. The nonprofit’s responsiveness and service satisfaction significantly impact beneficiary volunteerism and donations to prepare for future natural disasters. This relationship occurs as a direct influence and as a mediating influence between individuals’ disaster preparedness and prosocial actions. By donating money or their time, the involvement of prior beneficiaries can help sustain nonprofits in the ongoing provision of critical natural disaster assistance.
