On March 8, the Center for Nonprofits & Philanthropy at the Bush School of Government & Public Service conducted a webinar to share how nonprofit organizations can leverage corporate philanthropic resources to inspire change.
Dr. Kenneth Anderson Taylor, Director of Outreach and Professional Development at the Center for Nonprofits & Philanthropy, moderated a discussion with Lisa Huddleson, CEO and Founder of Citizen Philanthropy Advisors. Huddleson shared examples of successful nonprofit corporate partnerships from her experience working at The Dell Foundation, The Walt Disney Company Foundation and Tito’s Handmade Vodka.
The discussion began by revealing how much money Americans had donated to charities in 2021. Participants were surprised to hear that, in total, Americans gave $484.85 billion to nonprofit organizations, which was a 4% increase from the year 2020. Specifically, corporate giving increased by 18.3% between 2020 and 2021. (Giving USA, 2022).
Huddleson continued to share three successful models and methods of corporate giving. Participants left the webinar understanding that corporate giving is available in many forms, from celebrity spokespeople to employee giving. When asked how nonprofit organizations can impress and reach corporations, Huddleson said, “Proposing a mutually beneficial partnership and presenting a clear mission will be a great way to get a giving officer’s attention.”
“Corporate philanthropy is not necessarily a quick transaction for the corporation and the nonprofit, but spending time understanding each other’s goals is worth it,” Huddleson added. “It is all about networking and getting out there to understand the needs in our communities.”
The Center for Nonprofits & Philanthropy will host one more webinar this semester on April 11. Register online to attend.
To view past webinars from the Center, visit the CNP resources website.