News from the Bush School

Bush School Offers New Graduate Certificate in International Communication and Public Diplomacy

August 09, 2017

Dean Mark Welsh with Bush School students


The Bush School of Government and Public Service at Texas A&M University is now offering a new graduate certificate program designed to give students the skills and background knowledge needed to communicate effectively in the rapidly changing world of global communication. 

The interdisciplinary, four-course program is offered through on-campus courses in the Department of Communication in the College of Liberal Arts and the Department of International Affairs in the Bush School, and is open to graduate students from across the University. Students will explore the connections of culture, media, and communication, with a particular emphasis on global media and public diplomacy. 

Dr. Gregory Gause, head of the School’s Department of International Affairs, noted that the certificate offers a unique blend of academic knowledge and the real world of diplomacy.

“Now, more than ever, ‘traditional’ international relations are affected, and even managed, through a host of communications outlets,” he said. “Global news organizations, social media, and emerging communications technologies potentially can have a significant impact on how we communicate internationally and how our relationships develop. Governments are building capacity in public diplomacy to better manage the effect of media on international relations.”

Bush School Dean Mark Welsh noted that most advanced nations have developed outreach efforts in public diplomacy, “e-diplomacy,” and even “twitter-diplomacy.” 

“Our own Department of State has developed a framework called “Diplomacy 2.0,” which seeks to engage foreign publics by using the tools of internet communication,” Welsh said. “This new certificate program will give our students insights into how current communications efforts can affect diplomatic relations and even international business relationships.” 

Additional information on the certificate program can be found on the page.