In recent decades, communication and media have taken on a particularly important role in the contact between and among nations. Though nations have always had “international relations,” the management of ties between and among nations has become more than ever “mediated” through communication infrastructures, media organizations, and media content. Global news organizations, emerging communication technologies, and the reconfiguration of social networks and ties have had a particularly potent impact on how we communicate internationally, so much so that governments are building capacity in areas such as public diplomacy in order to better manage the impact of media on international relations. Most advanced nations have developed outreach efforts in public diplomacy, “e-diplomacy,” and even “twitter-diplomacy.” The US Department of State has developed a framework called “Diplomacy 2.0” which seeks to engage foreign publics by using the tools of internet communication.
This 12-credit (4 course) certificate combines courses in international communication and global media offered by the Department of Communication with courses in international affairs, diplomacy, and regional studies from the Department of International Affairs. The certificate allows students to explore the intersections of culture, media, and communication, with a particular emphasis on global media and public diplomacy. The certificate will take a policy orientation, as an attempt to bridge the world of academic discourse about culture and communication, and apply it to the real world practice of public diplomacy.
Successful completion of 12 credit hours of approved coursework constitutes completion of the requirements for the Public Diplomacy Certificate. A student can take no more than two courses (6 hours) from one department for credit towards the certificate. Each course, to be included as part of the certificate, must be completed with a B or better.
* Courses will be assessed for suitability each time offered, due to changing content and different instructors.
**After completing at least two courses in the certificate program, a student may propose an independent study with an appropriate faculty member in any department who agrees to supervise the student’s work for three credit-hours. A student seeking to pursue a directed project needs to submit a proposal, countersigned by the supervising faculty member, describing the project in sufficient detail to permit confirmation that graduate level inquiry will be pursued.
The certificate is open to graduate students in the Department of Communication and the Bush School. Graduate students from other programs may request admission to the certificate through the certificate administrator. Applications require the approval of the student’s academic advisor and must include a tentative list of desired certificate courses drawn from the existing menu of courses. Applications are submitted to the certificate administrator.
During the semester in which a student anticipates completing the 12 credit hours of course work, he/she will notify the certificate administrator. Upon completion of the 12 hours with a minimum 3.0 in each course, the certificate director will notify the student’s faculty advisor, department head and the registrar and request that notation be added to the student’s transcript.